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04.15.2020

Treehouse Unveils New PSA, Thanks to KIRO Radio and Vision Media

By Trent Freeman, Director of Marketing & Communications

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Treehouse is thrilled to unveil our new public service announcement highlighting how we’re adapting to better serve youth in foster care during the COVID-19 crisis.

The PSA is courtesy of two very important long-term partners, KIRO Radio, which works with us annually to promote our Holiday Magic program, and Steve Reed (pictured above, center), CEO of Vision Media and a member of our Emeritus Board.

KIRO Radio recorded and debuted the PSA on 97.3 FM. Steve and his team then worked to secure placements on 13 additional iHeartMedia, Sinclair and Hubbard stations, including KBKS, KJAQ, KJR-AM, KJR-FM, KUBE, KZOK, KOMO-AM, KOMO-FM, KVI, KIXI, KNUC, KQMV and KRWM. The spot will run 10 to 15 times per week on each station through the end of May, which is National Foster Care Month.

Excerpt from the spot:
“Treehouse is responding to the challenge of COVID-19 by adjusting existing programs to fund immediate needs. That includes rent assistance. Laptops and cell phones are needed too as many students prepare for online school. Treehouse continues to assess each unique situation and fill gaps.”

Listen to the full PSA:

If the plugin above does not load, click here to listen.

Vision Media has placed Treehouse PSAs on radio stations, TV stations and streaming services for a number of years, and the partnership with KIRO Radio has brought the spirit of the holidays to more than 5,000 children and youth annually for decades—one gift at a time. We’re thrilled to build on both partnerships and reach hundreds of thousands of people through this new PSA.


Community is such a key part of everything we do at Treehouse. We can’t do this alone. Thanks to this initiative, we’ll be able to reengage with old friends and make countless new ones—all determined to level the playing field for youth in foster care.

In addition to Steve, special thanks to Kylie Lambert (pictured above) at Vision Media, and Jenette Warne, Chelsea Miller and Russ Cimber at KIRO Radio.

Join us in supporting more than 8,000 youth in foster care statewide during these trying times by making a gift, or visit our Take Action page to learn more about all of the other ways to get involved post-crisis.

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About the Author

Trent Freeman is the Director of Marketing & Communications at Treehouse. He is passionate about storytelling as a tool to drive positive change for youth in foster care.


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